The goal was to create a meaningful, media-rich handover of Audi’s latest all-electric vehicles to FC Bayern Munich’s top players while simultaneously launching a fully integrated FC Bayern app inside Audi’s digital ecosystem. This required balancing a high-profile public event with technical in-car software integration—ensuring both moments resonated across press, fans, and tech users.

Leading this landmark activation, I aligned Audi’s sustainability vision with FC Bayern’s strategic goals. We developed a premium fan experience at Audi Piazza, allowing real-time interaction with football stars, and introduced seamless access to live match updates and exclusive club content inside Audi vehicles through the newly integrated app. This project highlighted Audi’s leadership in premium electric mobility and digital innovation.

Agency
Audi Events Team x FC Bayern Media

Hero Talent
Harry Kane · Joshua Kimmich · Jamal Musiala · Manuel Neuer · Thomas Müller · Vincent Kompany · Dayot Upamecano · Leon Goretzka · Konrad Laimer · Aleksandar Pavlović

Campaign Support & Advisory
Abdul Muqtaddir Khan
Creative Direction · Brand Strategy · App UX Integration · Event Consultation

Production
Audi AG Events Department
Event Manager: Michael Tuchscheerer
Media Coordinator: Sabine Rott
Operations Lead: Frederik Huber
Creative Supervisor: Johanna Krüger

Director & Stage Management
Event Director: Julia Fath
Stage Manager: Patrick Weber
Event Host: Stephan Lehmann

Technical Production
AV Direction: Jonas Meier
Infotainment Integration: Audi MMI Team
App Coordination: FC Bayern App Dev Team
Vehicle Tech Support: Audi Digital Cluster Team

Lighting & Visuals
Lead Lighting: Thomas Berger
Visual Media Content: Audi Design Studio
LED & Projection Mapping: Jonas Lichtman

Event Logistics & Venue Setup
Location: Audi Piazza, Ingolstadt
Venue Lead: Heiko Schröder
Ground Staff Coordination: Lisa Baumann
Security & Player Transport: Audi Mobility Services

Sound
Live Sound Engineer: Lukas Hoffmann
On-Site Broadcast Feed: Matthias Adler

Photography & Press
Official Photographer: Audi MediaCenter
Press Coordination: Laura Bickel

Production Assistants
P.A.s: Johannes Müller, Sarah Rehm, Paul Eberle

Post Production
Audi In-House Media Unit
Editing & Press Cuts: Studio 4 Audi
Digital Release: Audi x FC Bayern Platforms

Commercial Type
Event-Based Automotive Experience · Brand Partnership Activation · In-Car App Launch