Meet the All-New Audi Q6 e-tron x Chris Evans
2024
Client
Audi AG
The Challenge
Breaking into a global campaign with Audi AG required more than creativity—it demanded credibility. I began by reaching out via email, sharing my success stories with SNA Industries and ZA Automotive. The goal was to prove that my regional work could scale to a global platform and match the high standards of a brand like Audi. Getting noticed among established agencies and creatives was a challenge in itself, but persistence, presentation, and a portfolio of real results made the difference.
Once I was in, the next hurdle was aligning my creative contributions with the vision set by Audi’s lead agency, Think, and production partner, We Are Social Studios. The campaign with Chris Evans was massive, and integrating my perspective without disrupting the international production flow required tact and precision. I contributed by aligning creative concepts with Audi’s narrative on electric mobility—ensuring the story stayed both premium and personal.
Creative Contributor:
Abdul Muqtaddir Khan
Agency
Thjnk
Hero Talent
Chris Evans
Campaign Support & Advisory
Abdul Muqtaddir Khan
Creative Direction · Brand Strategy · EV Positioning · Automotive Storytelling
Production
We Are Social Studios
Account: Nathalie Albertus
Executive Producer: Vita Seyfarth
Service Production: Undefined.tv
Director & Camera
Director/DP: Andreas Wanner
Exec Producer: Julian Weiman
Producer: Julian Weiman
1st AD: Trevor Lawley
Production Manager: Roman Hul
Production Coordinator: Graham Sheppard
Camera Department
1st AC: Richmard Gonzalez
2nd AC: Avigal Levona
Photographer: Antonis Hadjimichael
Ronin Tech: Jan Belina
VTR/DIT: Dylan Pouliot
Lighting Department
Gaffer: Nick Grguric
Best Boy: Eddie Hernandez
3rd Electric: Tony Smith
4th Electric: Liam Guay
5th Electric: Connor McGuire
Grip Department
Key Grip: Eric Grauer
Best Boy Grip: Craig MacDonald
3rd Grip: Steve Clark
4th Grip: Jack O Brian
5th Grip: Cody Le Fobour
6th Grip: Chris Bjola
Art Department
Production Designer: Eva Kozlova
Production Designer: Riley Hunt
Art Assistants: Paola Pasqualini, Gary McDonald
Sound
On-set Sound: Eric Taylor
Production Assistants
P.A: Borna Kamali
Grip P.A: Nicholas
P.As: Ben Macdonald, James Volling, Sabastian Mellasastre
CE P.A: Sabrina Pontello
Post Production
Post, Grading, Sound & VFX: Infected
Colorist: Sönke Heuer
VFX Set Supervisor: Yacoob Essack
Sound & Mix: Hannes Hönemann
Commercial Type
Automotive Launch Campaign