From Social Campaign to Record-Breaking Event
2022
Client
ZA Automotive
The Challenge
Initially approached by Co-Founder Danish Zulfiqar for social media marketing, I identified an opportunity to transform their prize scheme into a large-scale marketing event. After exploring multiple venues, I chose the prestigious Bahria Auditorium Karachi for its premium image.
I planned and organized the entire event — selecting host Sikander Khan, designing all marketing materials, directing promotional video shoots, and producing the event presentations. With a prize lineup including bikes, smartphones, international tours, and laptops, the event drew massive engagement.
With strong support from Danish Zulfiqar and Noman Zulfiqar, we achieved a 193% real boost in sales, delivering outstanding results beyond expectations.